Who is your Perfect Customer?

I know as business owners we all believe that we can sell our product to everyone!  Well that's the dream anyways isn't it?  But when you're thinking of a pop up shop, you need to intimately know your customer.  And that starts with the demographics of your pop up shop.  How to garner great success with your pop up shop? Sell your product in the the most productive part of the city....for you!

Know who lives and buys in the area you are selling in so you can make the most of your limited engagement.