I know as business owners we all believe that we can sell our product to everyone! Well that's the dream anyways isn't it? But when you're thinking of a pop up shop, you need to intimately know your customer. And that starts with the demographics of your pop up shop. How to garner great success with your pop up shop? Sell your product in the the most productive part of the city....for you!
- Business Improvement Areas (BIA) City of Vancouver has full demographic breakdowns of each area of the city. A treasure trove of information!
- Small Business BC has many free and low cost seminars for the new business owner. Market research, networking, focus groups to name a few!
Know who lives and buys in the area you are selling in so you can make the most of your limited engagement.