The Experimentation of the Pop up shop

Ever since I opened this business, I've had an evolution of my understanding of the Pop up shop.  At first I thought, wow, this is a great step for EVERY business.  But as time passed I realized that that was not the case.  The pop up shop is a fickle animal.  You can't wait for it to happen, you have to make it happen.  So many factors can make or break it. Social media followers, day of the week, promotion, the weather.  What it is great for is, at the right time, elevating your business to the next step or to move that overstock.  Know your business, know your customers...know your opporuntity and you can knock it out of the park!