Who is your Perfect Customer?

I know as business owners we all believe that we can sell our product to everyone!  Well that's the dream anyways isn't it?  But when you're thinking of a pop up shop, you need to intimately know your customer.  And that starts with the demographics of your pop up shop.  How to garner great success with your pop up shop? Sell your product in the the most productive part of the city....for you!

Know who lives and buys in the area you are selling in so you can make the most of your limited engagement. 

The Experimentation of the Pop up shop

Ever since I opened this business, I've had an evolution of my understanding of the Pop up shop.  At first I thought, wow, this is a great step for EVERY business.  But as time passed I realized that that was not the case.  The pop up shop is a fickle animal.  You can't wait for it to happen, you have to make it happen.  So many factors can make or break it. Social media followers, day of the week, promotion, the weather.  What it is great for is, at the right time, elevating your business to the next step or to move that overstock.  Know your business, know your customers...know your opporuntity and you can knock it out of the park!